How to Make Your Idea Go Viral with Jonah Berger

Ever wondered why certain ideas, products, or businesses spread like wild fire, while an equally good idea gets zero attention?

#1 New York Times Bestselling Author and Wharton Professor, Jonah Berger (@j1berger), seems to have the answers.

In Contagious: Why Things Catch On, he reveals the STEPPS formula, which stands for:

1) Social Currency
2) Triggers
3) Emotion
4) Public
5) Practical Value
6) Stories

In this episode, we dive deeper into the most important ones to help you spread your idea. Hint: it comes down to reverse engineering human psychology and figuring out how you can make others look good by sharing your idea.


If you enjoyed this episode on marketing, you’ll also enjoy this episode on how to get to 100,000 unique visitors to your website.

Learn more about Jonah


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