They say that starting a restaurant is a grueling business, not only because of its costs and lack of scalability, but for its lack of differentiability.
Whenever we start anything — a business, podcast, film — there needs to be a reason why your potential customers/audience will choose you over the thousands of different options they have available.
Now, standing out is always easier said than done because it’s the million dollar secret for any successful business, creative, or job seeker.
In this video, we discuss the key ways you can stand out in life and business — no matter what you’re doing or what your goals are.
1. Share openly
One of the world’s best photographer, Chase Jarvis, stood out in the highly competitive landscape by sharing his work openly.
Now, it may seem like common practice in today’s day and age, but giving away your secrets was a big no-no in the world of photography when Chase first started out.
This concept of sharing to differentiate yourself created an entire new segment of marketing called content marketing, where you give value to your audience in the form of text, image, audio, or video content, building up brand equity and audience loyalty.
2. Add more value than you receive
Tony Robbins often quotes, if you want to increase your income, focus on delivering more value than anyone else.
Think about this in your own life and business. Are you doing more than what is expected of you, or are you just getting by with the minimum quota. Going the extra mile, whether that’s staying in late at the office when everyone else goes out to socialize, or providing exceptional customer service in your business, is no longer a nice-to-have — it’s a must.
Instead of focusing on making a million dollars, focus on serving a million people, and everything else will follow.
3. Give back
Giving back has been the foundation of Rype, where our core mission is to connect the world through languages and education. It’s also why we’ve committed to partnering up with organizations like Pencils of Promise, to build schools for children in need.
But you don’t need to be a business or organization to give back. While most people think that giving back happens only when you succeed financially, wise men like George S. Clason who wrote the book, The Richest Man in Babylon, believe that giving back leads to success.
He states that 10% of our earned income should go towards charity and donations. This shift in perspective, that you’re not only generating income for yourself, but for others will give you that internal motivation to push further.
Most importantly, giving back is an amazing way to stand out from the rest of the pack (although this shouldn’t be the reason driving you), because anyone is willing to support a good cause that makes the world a better place.
4. Act without expectation
As you may have already noticed, the first three tips on standing out is all about giving — in the form of content, value, service, or charity.
What this means is that you won’t be able to see direct, immediate results by simply giving. It takes time, persistency, and consistency.
This should come as good news for many of us, because it means that once we can break through the initial barriers and find a way to differentiate ourselves, it’s that much harder for anyone to follow.
Have a mindset to act and give without any expectation, and eventually the rewards will fall into your lap.
5. Use the four quadrant
The four quadrant is a simple, yet practical tactic that can help you differentiate yourself visually. You can use this framework for differentiating anything.
Start by putting in one category in the x-axis (i.e. aesthetics, price, speed) and another one in the y-axis (i.e. clarity, price, speed).
The goal here is to start listing all the alternatives for what you’re doing (or who you are) in the appropriate quadrants, and being able to identify yourself in an open space, where no one else is competing with you.
A great example, which we explain further in our free video training series, is how Dominoes differentiated itself from all of the other alternatives when they first started out.
In summary, they analyzed the alternatives that already existed in the marketplace, and found that there was a missing gap in the market for pizza that is delivered fast/conveniently and cheaply. Today, they’re a wildly successful business with over $2B+ in sales.
Over to you
How can you apply this in your own life & business?